Mimosa de Oro by Myrurgia c1917

The early 20th century, especially around 1917 when Mimosa de Oro by Myrurgia was launched, was a period marked by significant cultural and social changes. This era in Spain was characterized by a burgeoning sense of national identity and pride, often expressed through art, literature, and fashion. The heliotrope flower, known for its sweet, almond-vanilla scent, was a popular fragrance note in perfumery at the time, symbolizing eternal love and devotion, which resonated with the romantic sensibilities of the period.

The Spanish phrase "Mimosa de Oro" translates to "Golden Mimosa" in English. The name evokes imagery of the mimosa flower, which is known for its delicate, fluffy yellow blossoms that resemble tiny golden suns. By choosing this name, Myrurgia likely intended to conjure associations with luxury, warmth, and the golden light of the Spanish sun, all elements that would appeal to the romantic and nostalgic sentiments of women in that era.

Naming a perfume "Mimosa de Oro" would be an excellent marketing choice because it encapsulates a sense of elegance and opulence. The word "mimosa" brings to mind the delicate beauty and fragrant allure of the mimosa flower, while "de Oro" adds a layer of richness and exclusivity. Women of the time, who were beginning to enjoy greater freedoms and expressing their individuality through fashion and personal scent, would likely be drawn to a perfume that promised such luxury and refinement.

The name "Mimosa de Oro" would evoke images of sunlit gardens filled with golden blossoms, suggesting a connection to nature's beauty and the wealth of sensory pleasures. Emotionally, it could elicit feelings of joy, warmth, and a touch of indulgence, making it an attractive choice for women seeking to add a bit of glamour and sophistication to their lives.

This name would stand out as unique because it blends the botanical reference to the mimosa flower with the luxurious connotation of gold. The combination of nature and opulence would make it memorable and appealing. In interpreting "Mimosa de Oro," women might envision a scent that is both fresh and radiant, something that would complement their desire to feel elegant and cherished.

Women of the time would likely respond positively to Mimosa de Oro, finding it a perfect match for their evolving tastes and aspirations. The perfume would offer them a sensory escape into a world of beauty and sophistication, aligning with the broader cultural trends of seeking refinement and expressing individuality through personal fragrance choices.

Liria by Myrurgia c1918

In 1918, when Liria by Myrurgia was launched, the world was in the midst of the First World War, a time marked by turmoil, uncertainty, and loss. Old Spain's connection to lilies holds deep cultural and symbolic significance, as lilies traditionally symbolize purity, innocence, and remembrance. For loved ones back home, lilies would likely evoke sentiments of longing, hope, and prayers for the safe return of soldiers.

During this period, cultural expressions such as films, songs, and literature often reflected themes of nostalgia, love, and resilience amidst wartime challenges. Lilies as a motif could be found in various artistic works, representing enduring beauty and a connection to nature amidst the chaos of war.

Myrurgia's choice of the name "Liria" is intriguing. In Spanish, "Liria" can refer to a type of lily, specifically the Madonna Lily (Lilium candidum), which symbolizes purity and renewal. Naming a perfume "Liria" would resonate with these qualities, suggesting a fragrance that embodies grace, elegance, and perhaps a sense of hope and renewal in a challenging time.

For women of the early 20th century, a perfume named "Liria" would likely appeal due to its association with feminine beauty, grace, and sophistication. The name itself would evoke images of delicate lilies in a garden, their fragrance carrying associations of purity and natural beauty. Women's response to such a perfume would likely be positive, as it would align with the cultural ideals of the time regarding femininity and elegance. The word "Liria" conjures images of blooming flowers, soft petals, and a sweet, floral fragrance, eliciting emotions of beauty, nostalgia, and serenity.

"Liria" would indeed be a unique name for a perfume, especially in the context of its cultural and symbolic meanings. The word itself has a lyrical quality, evoking a sense of romance and refinement. Its interpretation would vary, but generally, it would be seen as a name that signifies purity, beauty, and the timeless allure of flowers.

In essence, Liria by Myrurgia, launched in 1918, represents a delicate yet powerful choice of name for a perfume during a period marked by global conflict. It encapsulates the enduring appeal of lilies, offering a fragrance that speaks to the heart and soul, promising elegance and a reminder of natural beauty even in troubled times.

Fragrance Composition:

So what does it smell like? It is classified as a floral oriental fragrance for women.

• Top notes: cassie, lily, linden blossom, lily of the valley, jonquil, neroli
• Middle notes: jasmine, rose, orange blossom, tuberose, ylang ylang
• Base notes: vanilla, bois de rose, tonka bean, civet, musk, bitter almond

Scent Profile:

In the heart of France during the tumultuous years of the First World War, there lived a woman named Marie. Her days were filled with anxious waiting and fervent prayers for her beloved Pierre, who had answered the call to fight in the distant trenches. One crisp autumn morning, Marie sought solace in the ancient cathedral that dominated the town square. The air inside was cool and still, carrying the faint scent of aged wood and the lingering fragrance of incense.

Marie approached the altar, where candles flickered in the dim light, casting dancing shadows on the stone floor. With trembling hands, she laid a bouquet of fresh Madonna lilies—a gesture of hope and supplication for Pierre’s safe return. Each lily emitted a pure, delicate fragrance, their petals as white and flawless as freshly fallen snow. As she knelt in quiet prayer, the scent of cassie intertwined with the lilies, imparting a soft, powdery essence to the air.

Nearby, sunlight streamed through stained glass windows, painting vibrant colors on the cathedral’s ancient walls. The linden blossom added a touch of sweet honeyed fragrance, reminiscent of warm summer afternoons spent in the shade of blossoming trees. Marie closed her eyes, inhaling deeply, imagining Pierre amidst fields of jonquils and neroli, their gentle perfume carried on a breeze that whispered of distant lands and dreams of reunion.

Leaving the cathedral, Marie’s path led her to the village cemetery, where rows of simple crosses stood sentinel over fallen sons and brothers. She knelt beside a freshly turned grave, where her dear brother Jean had been laid to rest, a casualty of war’s relentless march. Tenderly, Marie placed another bouquet of lilies, their fragrance mingling with the earthy scent of jasmine and rose, a testament to Jean’s enduring strength and spirit.

The orange blossom and tuberose spoke of resilience and unwavering love, their heady aroma enveloping Marie in a warm embrace of hope. Ylang ylang added an exotic touch, evoking memories of distant shores and promises yet to be fulfilled. Marie traced her fingers lightly over the gravestone, feeling the cool smoothness of the stone beneath her touch, a poignant reminder of the fragility of life and the strength of the human spirit.

In the distance, the village continued its daily rhythm, but Marie’s world was momentarily suspended in the perfume that surrounded her—a blend of somberness and purity, capturing the essence of innocence and the preciousness of life in a time of uncertainty. Vanilla and bois de rose infused the air with a comforting sweetness, like a whisper of solace in the midst of turmoil. Tonka bean and musk added depth and sensuality, their presence lingering like a promise of steadfastness and resilience.

Yet, underneath it all lingered a hint of bitter almond, a reminder of the bitterness of loss amidst the chaos of war. Civet added a subtle, animalic note, symbolizing courage and defiance in the face of adversity. Each ingredient, carefully woven together, told the story of Marie’s journey through sorrow and strength, capturing the essence of innocence and the enduring beauty that transcends even the darkest of times.

As Marie rose to leave, the fragrance of Liria by Myrurgia enveloped her—a perfume that echoed her emotions of longing, remembrance, and the unwavering hope that sustained her through the trials of war.

Bottle:

Fate of the Fragrance:

Liria, the evocative fragrance by Myrurgia, once captivated the senses with its delicate blend of floral and oriental notes. Introduced in 1918 during the aftermath of the First World War, its name resonated with themes of purity and resilience, offering solace and a sense of hope to its wearers in uncertain times. The perfume's composition, featuring top notes of cassie, lily, linden blossom, lily of the valley, jonquil, and neroli, combined with middle notes of jasmine, rose, orange blossom, tuberose, and ylang ylang, created a bouquet that spoke of elegance and femininity.

As years passed, Liria continued to be cherished, its scent becoming a comforting presence amidst changing social and cultural landscapes. However, despite its popularity, the precise date of its discontinuation remains unknown, leaving only memories and vintage bottles as testaments to its once-beloved status.

By 1934, Liria could still be found gracing the shelves of perfumeries and dressing tables, its enduring appeal evident in the hearts of those who sought its timeless blend of vanilla, bois de rose, tonka bean, civet, musk, and bitter almond. Each ingredient contributed to the perfume's allure, offering a nuanced olfactory journey that spoke of both fragility and strength, much like the women who wore it during an era marked by profound change and resilience.

Despite its eventual disappearance from production, Liria's legacy lives on in the memories of those who experienced its enchanting aroma—a reminder of a bygone era when perfumes were not just scents, but vessels of emotion and symbolism, capturing the essence of hope and nostalgia in every drop.

Rosa de Bagdad by Myrurgia c1922

Rosa de Bagdad by Myrurgia: launched in 1922.

Fragrance Composition:

So what does it smell like? It was classified as a floral fragrance for women.

• Top notes: citrus
• Middle notes: rose
• Base notes: ambergris, musk

Bottles:

Fate of the Fragrance:

Discontinued, date unknown. Still being sold in 1927.

Sol de Triana by Myrurgia c1927

Sol de Triana by Myrurgia: launched in 1927.

Goyesca by Myrurgia c1917

Goyesca by Myrurgia: launched in 1917. When the renowned Spanish perfume house Myrurgia sought to introduce their popular fragrance Maja to an international market, they encountered a legal challenge. It was discovered that a Swiss fragrance already bore the name Maja, presenting a potential copyright issue. To navigate this complication and avoid infringement, Myrurgia opted to use the name "Goyesca" for their fragrance outside of Spain. This alternative name allowed Myrurgia to expand Maja's reach globally while respecting existing trademarks. Goyesca carried the same allure and essence as Maja, ensuring that the fragrance's distinctive charm was preserved for international audiences.

Nueva Maja by Myrurgia c1960

In the 1960s, the context of perfume was evolving rapidly, reflecting societal changes and shifting tastes. This era saw a departure from the heavier, more formal fragrances of previous decades towards lighter, fresher scents that appealed to the younger generation. Myrurgia's decision to launch "Nueva Maja" in 1960 as a flanker to their original Maja fragrance was timely and strategic. The word "Nueva" means "new" in Spanish, indicating a fresh, modern approach to the classic Maja scent.

Choosing the name "Nueva Maja" was likely aimed at revitalizing the brand and appealing to a younger demographic while retaining the essence of the original fragrance. "Maja" itself refers to the archetype of a charming and confident Spanish woman, historically depicted in art and culture as lively and alluring. By adding "Nueva" to the name, Myrurgia positioned the perfume as a contemporary interpretation of this iconic figure, embracing modernity while honoring tradition.

For women of the 1960s, "Nueva Maja" would have resonated as a perfume that embodied sophistication with a youthful twist. It likely promised a fragrance experience that was both timeless and refreshing, capturing the spirit of independence and allure associated with the Maja persona. Women would have responded to "Nueva Maja" as a symbol of elegance and modernity, perfect for everyday wear yet with a hint of classic charm.

The name "Nueva Maja" evokes images of vibrant Spanish culture, with visions of flamenco dancers, bustling marketplaces, and sun-drenched Mediterranean landscapes. Emotionally, it suggests confidence, sensuality, and a zest for life—qualities that appeal universally but are particularly resonant with the spirit of 1960s femininity.

In the realm of perfumery, "Nueva Maja" would indeed be a unique name. It blends tradition with innovation, offering a promise of both familiarity and novelty in fragrance. The word "Nueva" adds a contemporary allure, suggesting something fresh and exciting yet rooted in a rich heritage.

Interpreted broadly, "Nueva Maja" signifies a new chapter in the saga of the Maja fragrance, adapting to the tastes and aspirations of a new era while celebrating its enduring appeal. It encapsulates a blend of tradition and modernity, making it a compelling choice for women seeking a perfume that resonates with both elegance and vitality.

Principe de Asturias by Myrurgia c1918

In 1918, Spain was deeply entrenched in its national identity, influenced by a rich history of monarchy and cultural heritage. The country's societal fabric was woven with a strong sense of nationalism, celebrating its royal lineage and traditions. This period marked the reign of King Alfonso XIII, and the title "Principe de Asturias" held particular significance as the heir apparent to the Spanish throne.

Against this backdrop, Myrurgia's choice to name their perfume "Principe de Asturias" resonates with themes of royalty, heritage, and prestige. The name evokes images of grand Spanish palaces, courtly elegance, and the allure of aristocratic circles. It symbolizes an aspiration towards refinement and sophistication, qualities associated with the Spanish monarchy.

For women of the time, "Principe de Asturias" would have represented more than just a fragrance—it would have embodied a connection to Spain's royal lineage and its storied history. The perfume's name likely appealed to a desire for elegance and grace, offering wearers a chance to embody the allure and sophistication associated with royalty.

Emotionally, the name "Principe de Asturias" evokes a sense of admiration and aspiration. It conjures images of opulence and grandeur, encapsulating the essence of Spanish nobility and tradition. The perfume would have been seen as a luxurious indulgence, enhancing the wearer's allure and stature.

Ariadna by Myrurgia c1924

The perfume Ariadna by Myrurgia was launched in 1924, a period marked by the vibrancy and modernity of the Roaring Twenties. This era, known as the "années folles" or "crazy years," was characterized by significant social, artistic, and cultural dynamism. In Spain, the 1920s were a time of relative political stability under the dictatorship of Primo de Rivera, economic growth, and cultural flourishing. The Spanish art and literary scene was thriving, with figures like Salvador Dalí and Federico García Lorca making their marks. There was a strong sense of modernism and a break from traditional norms, particularly in the urban centers.

The Spanish word "Ariadna" translates to "Ariadne" in English. In Greek mythology, Ariadne was the daughter of King Minos of Crete and is best known for her role in the myth of Theseus and the Minotaur. Ariadne fell in love with Theseus and provided him with a thread to navigate the labyrinth and defeat the Minotaur, symbolizing guidance and a path to freedom. After helping Theseus, she was abandoned on the island of Naxos, where she was later found and married by the god Dionysus, becoming a symbol of renewal and divine favor.

Myrurgia's choice of the name "Ariadna" for their perfume likely draws on the rich mythological connotations associated with the character. The name evokes themes of love, adventure, and transformation, all potent and appealing concepts for a perfume. Ariadna, as a name, suggests a journey of self-discovery and the allure of the unknown, aligning with the spirit of the 1920s woman who was exploring new freedoms and identities.

"Ariadna" makes an excellent name for a perfume because it carries an air of mystery, romance, and classical beauty. Women of the 1920s, who were embracing new roles and asserting their independence, would likely find the mythological allusion appealing. The name implies sophistication and depth, qualities that resonate well with the modern woman of that era.

The images and emotions evoked by the word "Ariadna" include the labyrinth of the Minotaur, the strength and cunning of Ariadne, and her eventual divine reward, conjuring a sense of mystery, strength, and femininity. The idea of a guiding thread through a labyrinth can symbolize clarity and direction in a complex world, a comforting and empowering notion for women navigating the rapidly changing society of the 1920s.

As a name for a perfume, "Ariadna" is unique and distinctive, setting it apart from more conventional names. It invites interpretation and engagement, sparking curiosity and an emotional response. The classical reference and the narrative of transformation associated with Ariadne would resonate deeply with women, suggesting a perfume that is both timeless and contemporary, offering a sensory journey as captivating as the myth itself.

Promesa by Myrurgia c1917

The perfume "Promesa" by Myrurgia was launched in 1917, a time period marked by the aftermath of World War I. This era was characterized by a longing for stability, peace, and a return to the romantic ideals that had been disrupted by the war. In this context, themes of romance and fidelity held deep significance. The war had separated many couples, and the notion of a faithful promise became a powerful symbol of enduring love and commitment.

The Spanish word "Promesa" translates to "promise" in English. Choosing this name for a perfume encapsulates the idea of a heartfelt pledge, evoking a sense of trust, hope, and the enduring nature of a promise kept. For Myrurgia, the name "Promesa" would have been a poignant choice, reflecting the company's desire to offer a product that symbolizes unwavering fidelity and romantic devotion.

"Promesa" is an excellent name for a perfume because it suggests something intimate and personal. Perfumes are often associated with memories and emotions, and the concept of a "promise" ties directly into the emotional connections people have with scent. Women of the time period, who were navigating the challenges and changes brought about by the war, would likely have been drawn to a perfume that embodied the idea of constancy and loyalty.

Women would have related to a perfume called "Promesa" as a representation of their own hopes and desires for lasting love. The name would resonate with their experiences, whether they were waiting for loved ones to return from the war or seeking to maintain a sense of romance in challenging times. The fragrance would serve as a fragrant reminder of their own personal promises and commitments.

The word "Promesa" evokes images and emotions of trust, devotion, and a deep connection between individuals. It brings to mind the intimate moments shared between lovers, the quiet assurance of mutual support, and the strength found in loyalty. As a perfume name, it is unique and carries a depth of meaning that would distinguish it from other fragrances of the time.

Interpreted, the word "Promesa" signifies a heartfelt commitment and the beauty of keeping one's word. It reflects an ideal of romantic love that endures through time and challenges. For women in 1917, "Promesa" would not just be a fragrance but a symbol of their own values and the emotional bonds they cherished. The name would imbue the perfume with a sense of romance and fidelity, making it an appealing and meaningful choice for many.

Tu Reja by Myrurgia c1920

The perfume "Tu Reja" by Myrurgia was launched in 1920, a time when romantic ideals were often intertwined with notions of chivalry, courtship, and the poetic allure of balconies. In this era, balconies served as symbols of romantic encounters, where lovers could exchange glances, words, and serenades in a private yet exposed setting. This period saw a heightened appreciation for traditional forms of romance, where gestures and settings played significant roles in courtship.

During the early 20th century, literature and films frequently explored themes of romance that involved secret meetings and heartfelt conversations at balconies. One of the most iconic literary works that embody this ideal is William Shakespeare’s "Romeo and Juliet," particularly the famous balcony scene. Although Shakespeare's play was written much earlier, its themes continued to influence romantic narratives in the 1920s. Additionally, silent films of that era often depicted dramatic and tender moments on balconies, aligning with the cultural fascination with romanticism.

"Tu Reja" translates to "Your Grille" or "Your Gate" in Spanish. The word "reja" refers to the iron bars or grille commonly found on windows and balconies in Spanish architecture, which bear a significant Moorish influence. The Moors, who ruled parts of Spain for several centuries, left a lasting impact on Spanish art and architecture, including the intricate designs of ironwork that adorn many buildings. These iron grilles, with their elaborate and delicate patterns, not only serve a practical purpose of security but also add an element of mystery and charm to romantic encounters. By choosing the name "Tu Reja," Myrurgia evokes the intimate, almost clandestine nature of lovers' exchanges through the protective, yet revealing barrier of the balcony grille.

The name "Tu Reja" is evocative and laden with imagery, making it a compelling choice for a perfume. It conjures up visions of twilight conversations, whispered secrets, and the soft glow of lanterns illuminating a serene balcony framed by ornate, Moorish-inspired ironwork. For women in the 1920s, a perfume named "Tu Reja" would resonate with the longing for such romantic escapades and the allure of forbidden or hidden love.

Clavel de Espana by Myrurgia c1922

In 1922, the time when "Clavel de España" by Myrurgia was launched, Spain was deeply connected to carnations culturally and symbolically. Carnations, or "clavel" in Spanish, held significant meaning in Spanish tradition, often associated with love, passion, and the spirit of Spain itself. The flower adorned celebrations, bullfights, and was a symbol of national identity.

During this period, Spain experienced a cultural renaissance known as the Silver Age, marked by a resurgence in literature, arts, and music. While specific films or songs directly referencing carnations might not have been prominent, the theme of Spanish identity and romanticism pervaded various artistic expressions of the time.

Myrurgia likely chose the name "Clavel de España" for its perfume to capitalize on this cultural symbolism. "Clavel de España" translates to "Carnation of Spain" in English, directly evoking the image of Spain's beloved flower. This choice would resonate deeply with women of the time, offering a fragrance that not only captured the essence of the carnation but also embodied the spirit of Spanish passion and romance.

For women in the early 1920s, a perfume named "Clavel de España" would evoke images of vibrant red carnations, the warmth of Spanish sunsets, and the allure of Spanish culture. The fragrance would likely be perceived as elegant, passionate, and evocative of a romanticized Spain.

The name itself, "Clavel de España," suggests uniqueness and cultural richness. It stands out as a distinctive choice in the perfume market, appealing to those who appreciate the heritage and symbolism associated with carnations in Spanish culture.

Emotionally, "Clavel de España" would evoke feelings of nostalgia, romance, and perhaps a sense of pride in Spanish identity. The scent would be expected to capture the essence of carnations—floral, spicy, and warm—creating a sensory experience that resonates with its cultural references.

Overall, "Clavel de España" by Myrurgia represents a thoughtful blend of cultural heritage and perfume artistry, appealing to women who seek a fragrance that embodies both elegance and the spirit of Spain encapsulated in the vibrant red carnation.

Hindustan by Myrurgia c1922

In 1922, when Myrurgia launched the perfume "Hindustan," Spain's connection to India was primarily through its colonial history. At the time, Spain held the Philippines as a colony, but it maintained trade connections with India, particularly in textiles and spices. The fascination with the exotic Orient, including India, was prevalent in Europe during this era, influenced by colonial expansion, trade routes, and cultural exchange.

Films with Indian themes did exist in the early 20th century, although they were not as widespread as in later decades. Nevertheless, cultural and artistic representations of India in European media often romanticized and exoticized the country, portraying it as a land of mystique and allure.

Myrurgia likely chose the name "Hindustan" for its perfume to capitalize on this fascination with the exoticism of India. In Spanish, "Hindustan" refers to the historical region of North India, emphasizing its rich cultural heritage and association with spices, textiles, and luxury goods coveted in Europe at the time.

"Hindustan" would make a compelling name for a perfume because it evokes images of opulence, mystery, and sensuality associated with the Orient. For women of the early 20th century, a perfume named "Hindustan" would likely appeal as it promised to transport them to a distant, glamorous world of spices, silks, and exotic beauty.

Women of that time would probably respond positively to "Hindustan" due to its evocative name and luxurious connotations. The imagery of a woman on the packaging wearing harem pants and jeweled attire further reinforces this exotic allure, appealing to fantasies of an Eastern sensibility.

The word "Hindustan" conjures up images of bustling bazaars, intricate fabrics, spices wafting through the air, and perhaps even romanticized visions of palaces and gardens. Emotionally, it suggests adventure, romance, and a touch of the unknown, which would have been highly appealing to consumers seeking escapism and luxury.

Naming a perfume "Hindustan" in 1922 would indeed be unique and intriguing. It would set itself apart from other perfumes by tapping into a trend of Orientalism that was fashionable in European society at the time, yet still retaining an air of exclusivity and sophistication.

The word "Hindustan" would likely be interpreted by consumers as a symbol of luxury, exoticism, and cultural richness from the Indian subcontinent. It would signify not just a fragrance, but an experience—a journey to a faraway land of elegance and allure, encapsulated in a bottle.

In conclusion, "Hindustan" by Myrurgia, launched in 1922, leveraged Spain's colonial connections and Europe's fascination with the Orient. The name, imagery, and cultural context surrounding the perfume would have resonated with women of the era, promising a sensorial journey to the exotic and luxurious world of Hindustan.

Besame by Myrurgia c1922

In 1922, the year Myrurgia launched "Besame," Spain was experiencing a cultural revival intertwined with its rich history of Moorish influence and a fascination with Orientalism. This period marked a reawakening of interest in Spain's Islamic heritage, which had deeply influenced its art, architecture, and even its language over centuries of Moorish rule. The Alhambra in Granada, for instance, stood as a testament to this fusion of Moorish and Spanish cultures, captivating imaginations with its intricate designs and lush gardens.

Orientalism, a trend romanticizing Eastern cultures and aesthetics, was at its peak during this time across Europe. Spain, with its proximity to North Africa and historical ties to the Moorish world, particularly embraced this fascination. Films of the era often depicted exotic settings and themes influenced by Orientalist fantasies, showcasing a blend of mystery, sensuality, and luxury.

Myrurgia's choice of the name "Besame" for its perfume reflects this cultural milieu. In Spanish, "Besame" translates to "kiss me," evoking notions of romance, passion, and allure. Such a name would resonate deeply with women of the time period, inviting them to indulge in fantasies of seduction and elegance.

For women in the 1920s, a perfume named "Besame" would symbolize sophistication and sensuality. It would be seen as more than just a fragrance; it would embody an essence of allure and femininity, aligning with the liberated spirit of the Roaring Twenties.

Orgia by Myrurgia c1922

In 1922, when Myrurgia launched their perfume "Orgia," Spain was experiencing a vibrant cultural period known as the "Silver Age." This era was characterized by a blossoming of arts, literature, and cinema, marked by a fascination with sensuality, passion, and romanticism. Films of the time often explored themes of love, desire, and the allure of the exotic, resonating with the flamboyant and expressive nature of the period.

The choice of the name "Orgia" by Myrurgia seems deliberate and reflective of the cultural milieu. In Spanish, "Orgia," pronounced "or-hee-ah," traditionally refers to a lavish celebration or revelry, often associated with excess and indulgence. However, its connotation can also suggest a profusion of beauty and sensory delights, aligning perfectly with the perfume's purported essence of "many flowers, many lights, many loves."

For women of the 1920s, a perfume named "Orgia" would likely evoke images of passion, romance, and an exotic allure. In a time when societal norms were loosening and women were increasingly asserting their independence, a fragrance promising such extravagance and allure would likely resonate deeply.

Embrujo de Sevilla c1933

"Embrujo de Sevilla," launched in 1933 by Myrurgia, emerged during the Great Depression, a period marked by economic hardship and a yearning for escapism. The early 1930s were characterized by global financial instability, widespread unemployment, and social unrest. During these challenging times, luxuries like perfume offered a form of affordable indulgence and a way to momentarily transcend the daily struggles. The allure of Seville, a city steeped in rich history and romance, provided the perfect backdrop for such a product, promising a sensory escape to a more exotic and enchanting world.

Seville, the capital of Andalusia in southern Spain, is renowned for its vibrant cultural heritage, stunning architecture, and lush gardens. The city's history is a tapestry woven with influences from various civilizations, including the Romans, Moors, and Christians. Landmarks like the majestic Seville Cathedral, the Giralda tower, and the Alcázar palace with its beautiful Mudejar architecture, are emblematic of Seville's storied past. The city is also famous for its passionate flamenco music and dance, vibrant festivals like Feria de Abril, and the intoxicating aroma of orange blossoms from its many gardens.

Films of the era, such as "Blood and Sand" (1922) and its remake in 1941, showcased the romantic and exotic allure of Spain, with themes of passionate love, bullfighting, and the picturesque Spanish landscapes. These films played into the public's fascination with romanticized views of Spanish culture, making the setting of Seville an appealing and evocative choice for a perfume.

Myrurgia's choice of the name "Embrujo de Sevilla," which translates to "The Spell of Seville" in Spanish, cleverly captures the essence of this captivating city. The word "embrujo" conveys enchantment, magic, and allure, evoking a sense of mystery and seduction. This makes "Embrujo de Sevilla" an excellent name for a perfume, as it promises an enchanting and transformative experience for the wearer.