Orgia by Myrurgia c1922

In 1922, when Myrurgia launched their perfume "Orgia," Spain was experiencing a vibrant cultural period known as the "Silver Age." This era was characterized by a blossoming of arts, literature, and cinema, marked by a fascination with sensuality, passion, and romanticism. Films of the time often explored themes of love, desire, and the allure of the exotic, resonating with the flamboyant and expressive nature of the period.

The choice of the name "Orgia" by Myrurgia seems deliberate and reflective of the cultural milieu. In Spanish, "Orgia," pronounced "or-hee-ah," traditionally refers to a lavish celebration or revelry, often associated with excess and indulgence. However, its connotation can also suggest a profusion of beauty and sensory delights, aligning perfectly with the perfume's purported essence of "many flowers, many lights, many loves."

For women of the 1920s, a perfume named "Orgia" would likely evoke images of passion, romance, and an exotic allure. In a time when societal norms were loosening and women were increasingly asserting their independence, a fragrance promising such extravagance and allure would likely resonate deeply.

Embrujo de Sevilla c1933

"Embrujo de Sevilla," launched in 1933 by Myrurgia, emerged during the Great Depression, a period marked by economic hardship and a yearning for escapism. The early 1930s were characterized by global financial instability, widespread unemployment, and social unrest. During these challenging times, luxuries like perfume offered a form of affordable indulgence and a way to momentarily transcend the daily struggles. The allure of Seville, a city steeped in rich history and romance, provided the perfect backdrop for such a product, promising a sensory escape to a more exotic and enchanting world.

Seville, the capital of Andalusia in southern Spain, is renowned for its vibrant cultural heritage, stunning architecture, and lush gardens. The city's history is a tapestry woven with influences from various civilizations, including the Romans, Moors, and Christians. Landmarks like the majestic Seville Cathedral, the Giralda tower, and the Alcázar palace with its beautiful Mudejar architecture, are emblematic of Seville's storied past. The city is also famous for its passionate flamenco music and dance, vibrant festivals like Feria de Abril, and the intoxicating aroma of orange blossoms from its many gardens.

Films of the era, such as "Blood and Sand" (1922) and its remake in 1941, showcased the romantic and exotic allure of Spain, with themes of passionate love, bullfighting, and the picturesque Spanish landscapes. These films played into the public's fascination with romanticized views of Spanish culture, making the setting of Seville an appealing and evocative choice for a perfume.

Myrurgia's choice of the name "Embrujo de Sevilla," which translates to "The Spell of Seville" in Spanish, cleverly captures the essence of this captivating city. The word "embrujo" conveys enchantment, magic, and allure, evoking a sense of mystery and seduction. This makes "Embrujo de Sevilla" an excellent name for a perfume, as it promises an enchanting and transformative experience for the wearer.

Flor de Blason by Myrurgia c1926

In 1926, Spain was a country rich with historical and cultural references to its chivalric past. The legacy of knights, noble families, and castles was still very much a part of the national consciousness. This era was characterized by a deep appreciation for Spain's medieval heritage, where the grandeur of castles, the intricate beauty of coat of arms, and the stories of valorous knights were celebrated. This period saw a romanticized view of the past, often depicted in literature, art, and emerging cinematic works.

Films and literature of the early 20th century often revisited these themes, glorifying the age of chivalry and the nobility. Movies that focused on medieval times, with their grandiose depictions of knights in shining armor and beautiful maidens, were popular. This historical nostalgia would have been a significant cultural backdrop against which Myrurgia launched "Flor de Blason."

The name "Flor de Blason" itself is deeply evocative and meaningful. In Spanish, "Flor de Blason" translates to "Flower of the Coat of Arms." The term "blason" refers to heraldic crests and coat of arms, symbols of noble lineage and heritage. The inclusion of "flower" evokes a sense of beauty, delicacy, and something treasured and admired. Therefore, the name combines notions of nobility and grace, suggesting a perfume that embodies these qualities.

"Flor de Blason" would make an excellent name for a perfume because it captures the essence of elegance and heritage. For women in 1926, a perfume named "Flor de Blason" would have conjured images of aristocratic splendor and timeless beauty. The name alone would evoke visions of lush castle gardens, the romanticism of noble lineages, and the refined, dignified life of the upper echelons of society.

 

 

Jungla by Myrurgia c1933

The year 1933, when Myrurgia launched the perfume "Jungla," was marked by the global impact of the Great Depression. This era saw widespread economic hardship, with high unemployment rates and significant financial instability. Amid these challenging times, people often sought means of escapism to distract themselves from their daily struggles. One popular form of escapism was cinema, where movies with exotic and adventurous themes provided a temporary respite from reality.

The early 1930s saw the release of several films that transported audiences to far-off, mysterious locales. For example, "King Kong" (1933) depicted a thrilling adventure on a tropical island, blending elements of the exotic with danger and excitement. Such films fueled the public's imagination about jungles, tropics, and the allure of the unknown. Against this backdrop, Myrurgia's choice to name their perfume "Jungla" resonated deeply with contemporary themes and cultural fascinations.

The word "Jungla" means "jungle" in Spanish, evoking images of dense, lush forests teeming with vibrant flora and fauna. This imagery aligns perfectly with the themes of exoticism and tropical escapism that were popular at the time. By naming the perfume "Jungla," Myrurgia tapped into the collective longing for adventure and the allure of the unknown. It suggested a fragrant journey to a distant, unspoiled paradise, offering an olfactory escape from the harsh realities of the Great Depression.

"Jungla" made an excellent name for a perfume because it conjured notions of mystery, adventure, and natural beauty. For women of the time, a perfume named "Jungla" would symbolize a sense of liberation and exploration. The exotic connotations of the jungle might have provided an empowering contrast to the mundane or challenging aspects of their daily lives. This name would likely evoke feelings of curiosity, excitement, and a desire for adventure.

Women of the 1930s, seeking relief from the stresses of the Great Depression, might have responded positively to a perfume called "Jungla." It would have represented an opportunity to indulge in a sensory escape, to imagine oneself in an exotic, far-off land. The rich, evocative scent of the perfume could transport them, if only momentarily, to a place of beauty and wonder.

The word "Jungla" evokes vivid imagery of untamed nature, vibrant colors, and the sounds of wildlife. It suggests an environment that is both alluring and slightly dangerous, promising excitement and new experiences. This name is unique for a perfume, as it stands out from more traditional names that might focus on floral or romantic themes. "Jungla" implies a bold, adventurous spirit, appealing to women who desired a fragrance that was as daring and unique as they aspired to be.

In summary, "Jungla" by Myrurgia was a product of its time, reflecting the era's fascination with exoticism and escapism. The name "Jungla" captured the imagination of women seeking adventure and beauty beyond their everyday experiences, making it a compelling and memorable choice for a perfume.