In 1922, the year Myrurgia launched "Besame," Spain was experiencing a cultural revival intertwined with its rich history of Moorish influence and a fascination with Orientalism. This period marked a reawakening of interest in Spain's Islamic heritage, which had deeply influenced its art, architecture, and even its language over centuries of Moorish rule. The Alhambra in Granada, for instance, stood as a testament to this fusion of Moorish and Spanish cultures, captivating imaginations with its intricate designs and lush gardens.
Orientalism, a trend romanticizing Eastern cultures and aesthetics, was at its peak during this time across Europe. Spain, with its proximity to North Africa and historical ties to the Moorish world, particularly embraced this fascination. Films of the era often depicted exotic settings and themes influenced by Orientalist fantasies, showcasing a blend of mystery, sensuality, and luxury.
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Myrurgia's choice of the name "Besame" for its perfume reflects this cultural milieu. In Spanish, "Besame" translates to "kiss me," evoking notions of romance, passion, and allure. Such a name would resonate deeply with women of the time period, inviting them to indulge in fantasies of seduction and elegance.
For women in the 1920s, a perfume named "Besame" would symbolize sophistication and sensuality. It would be seen as more than just a fragrance; it would embody an essence of allure and femininity, aligning with the liberated spirit of the Roaring Twenties.
