Tu Reja by Myrurgia c1920

The perfume "Tu Reja" by Myrurgia was launched in 1920, a time when romantic ideals were often intertwined with notions of chivalry, courtship, and the poetic allure of balconies. In this era, balconies served as symbols of romantic encounters, where lovers could exchange glances, words, and serenades in a private yet exposed setting. This period saw a heightened appreciation for traditional forms of romance, where gestures and settings played significant roles in courtship.

During the early 20th century, literature and films frequently explored themes of romance that involved secret meetings and heartfelt conversations at balconies. One of the most iconic literary works that embody this ideal is William Shakespeare’s "Romeo and Juliet," particularly the famous balcony scene. Although Shakespeare's play was written much earlier, its themes continued to influence romantic narratives in the 1920s. Additionally, silent films of that era often depicted dramatic and tender moments on balconies, aligning with the cultural fascination with romanticism.

"Tu Reja" translates to "Your Grille" or "Your Gate" in Spanish. The word "reja" refers to the iron bars or grille commonly found on windows and balconies in Spanish architecture, which bear a significant Moorish influence. The Moors, who ruled parts of Spain for several centuries, left a lasting impact on Spanish art and architecture, including the intricate designs of ironwork that adorn many buildings. These iron grilles, with their elaborate and delicate patterns, not only serve a practical purpose of security but also add an element of mystery and charm to romantic encounters. By choosing the name "Tu Reja," Myrurgia evokes the intimate, almost clandestine nature of lovers' exchanges through the protective, yet revealing barrier of the balcony grille.

The name "Tu Reja" is evocative and laden with imagery, making it a compelling choice for a perfume. It conjures up visions of twilight conversations, whispered secrets, and the soft glow of lanterns illuminating a serene balcony framed by ornate, Moorish-inspired ironwork. For women in the 1920s, a perfume named "Tu Reja" would resonate with the longing for such romantic escapades and the allure of forbidden or hidden love.

Clavel de Espana by Myrurgia c1922

In 1922, the time when "Clavel de España" by Myrurgia was launched, Spain was deeply connected to carnations culturally and symbolically. Carnations, or "clavel" in Spanish, held significant meaning in Spanish tradition, often associated with love, passion, and the spirit of Spain itself. The flower adorned celebrations, bullfights, and was a symbol of national identity.

During this period, Spain experienced a cultural renaissance known as the Silver Age, marked by a resurgence in literature, arts, and music. While specific films or songs directly referencing carnations might not have been prominent, the theme of Spanish identity and romanticism pervaded various artistic expressions of the time.

Myrurgia likely chose the name "Clavel de España" for its perfume to capitalize on this cultural symbolism. "Clavel de España" translates to "Carnation of Spain" in English, directly evoking the image of Spain's beloved flower. This choice would resonate deeply with women of the time, offering a fragrance that not only captured the essence of the carnation but also embodied the spirit of Spanish passion and romance.

For women in the early 1920s, a perfume named "Clavel de España" would evoke images of vibrant red carnations, the warmth of Spanish sunsets, and the allure of Spanish culture. The fragrance would likely be perceived as elegant, passionate, and evocative of a romanticized Spain.

The name itself, "Clavel de España," suggests uniqueness and cultural richness. It stands out as a distinctive choice in the perfume market, appealing to those who appreciate the heritage and symbolism associated with carnations in Spanish culture.

Emotionally, "Clavel de España" would evoke feelings of nostalgia, romance, and perhaps a sense of pride in Spanish identity. The scent would be expected to capture the essence of carnations—floral, spicy, and warm—creating a sensory experience that resonates with its cultural references.

Overall, "Clavel de España" by Myrurgia represents a thoughtful blend of cultural heritage and perfume artistry, appealing to women who seek a fragrance that embodies both elegance and the spirit of Spain encapsulated in the vibrant red carnation.

Hindustan by Myrurgia c1922

In 1922, when Myrurgia launched the perfume "Hindustan," Spain's connection to India was primarily through its colonial history. At the time, Spain held the Philippines as a colony, but it maintained trade connections with India, particularly in textiles and spices. The fascination with the exotic Orient, including India, was prevalent in Europe during this era, influenced by colonial expansion, trade routes, and cultural exchange.

Films with Indian themes did exist in the early 20th century, although they were not as widespread as in later decades. Nevertheless, cultural and artistic representations of India in European media often romanticized and exoticized the country, portraying it as a land of mystique and allure.

Myrurgia likely chose the name "Hindustan" for its perfume to capitalize on this fascination with the exoticism of India. In Spanish, "Hindustan" refers to the historical region of North India, emphasizing its rich cultural heritage and association with spices, textiles, and luxury goods coveted in Europe at the time.

"Hindustan" would make a compelling name for a perfume because it evokes images of opulence, mystery, and sensuality associated with the Orient. For women of the early 20th century, a perfume named "Hindustan" would likely appeal as it promised to transport them to a distant, glamorous world of spices, silks, and exotic beauty.

Women of that time would probably respond positively to "Hindustan" due to its evocative name and luxurious connotations. The imagery of a woman on the packaging wearing harem pants and jeweled attire further reinforces this exotic allure, appealing to fantasies of an Eastern sensibility.

The word "Hindustan" conjures up images of bustling bazaars, intricate fabrics, spices wafting through the air, and perhaps even romanticized visions of palaces and gardens. Emotionally, it suggests adventure, romance, and a touch of the unknown, which would have been highly appealing to consumers seeking escapism and luxury.

Naming a perfume "Hindustan" in 1922 would indeed be unique and intriguing. It would set itself apart from other perfumes by tapping into a trend of Orientalism that was fashionable in European society at the time, yet still retaining an air of exclusivity and sophistication.

The word "Hindustan" would likely be interpreted by consumers as a symbol of luxury, exoticism, and cultural richness from the Indian subcontinent. It would signify not just a fragrance, but an experience—a journey to a faraway land of elegance and allure, encapsulated in a bottle.

In conclusion, "Hindustan" by Myrurgia, launched in 1922, leveraged Spain's colonial connections and Europe's fascination with the Orient. The name, imagery, and cultural context surrounding the perfume would have resonated with women of the era, promising a sensorial journey to the exotic and luxurious world of Hindustan.