The perfume Ariadna by Myrurgia was launched in 1924, a period marked by the vibrancy and modernity of the Roaring Twenties. This era, known as the "années folles" or "crazy years," was characterized by significant social, artistic, and cultural dynamism. In Spain, the 1920s were a time of relative political stability under the dictatorship of Primo de Rivera, economic growth, and cultural flourishing. The Spanish art and literary scene was thriving, with figures like Salvador Dalí and Federico García Lorca making their marks. There was a strong sense of modernism and a break from traditional norms, particularly in the urban centers.
The Spanish word "Ariadna" translates to "Ariadne" in English. In Greek mythology, Ariadne was the daughter of King Minos of Crete and is best known for her role in the myth of Theseus and the Minotaur. Ariadne fell in love with Theseus and provided him with a thread to navigate the labyrinth and defeat the Minotaur, symbolizing guidance and a path to freedom. After helping Theseus, she was abandoned on the island of Naxos, where she was later found and married by the god Dionysus, becoming a symbol of renewal and divine favor.
Myrurgia's choice of the name "Ariadna" for their perfume likely draws on the rich mythological connotations associated with the character. The name evokes themes of love, adventure, and transformation, all potent and appealing concepts for a perfume. Ariadna, as a name, suggests a journey of self-discovery and the allure of the unknown, aligning with the spirit of the 1920s woman who was exploring new freedoms and identities.
"Ariadna" makes an excellent name for a perfume because it carries an air of mystery, romance, and classical beauty. Women of the 1920s, who were embracing new roles and asserting their independence, would likely find the mythological allusion appealing. The name implies sophistication and depth, qualities that resonate well with the modern woman of that era.
The images and emotions evoked by the word "Ariadna" include the labyrinth of the Minotaur, the strength and cunning of Ariadne, and her eventual divine reward, conjuring a sense of mystery, strength, and femininity. The idea of a guiding thread through a labyrinth can symbolize clarity and direction in a complex world, a comforting and empowering notion for women navigating the rapidly changing society of the 1920s.
As a name for a perfume, "Ariadna" is unique and distinctive, setting it apart from more conventional names. It invites interpretation and engagement, sparking curiosity and an emotional response. The classical reference and the narrative of transformation associated with Ariadne would resonate deeply with women, suggesting a perfume that is both timeless and contemporary, offering a sensory journey as captivating as the myth itself.
Drug Markets, Volume 30, 1932:
"Myrurgia of New York and Barcelona (right) has adopted a new box in which to package its familiar "Ariadna" cologne. The box is in red, black, and ivory, designed as shown. The bottle, although not new, is a very pleasing one, and is well set..."
Fragrance Composition:
So what does it smell like? I have no published notes on this fragrance.
Bottles:
The Ariadna product line by Myrurgia included parfum, cologne, and face powder, offering a comprehensive array of beauty products. The Eau de Cologne was available in two sizes, catering to different preferences and needs. The cologne bottle was particularly striking, designed to resemble a three-level waterfall, creating a sense of fluidity and elegance. The bottle featured a lovely embossed label depicting a neo-Classical woman holding aloft a bowl of flowers, evoking the grace and beauty of ancient Greek art. This exquisite bottle could be found in various sizes, with the smallest standing almost 3 inches tall. It came with either a glass or cork stopper, adding a touch of vintage charm and practicality. The design elements of the Ariadna bottles, with their detailed embossing and classical references, mirrored the sophisticated allure of the perfume itself, making each bottle a treasured keepsake.
Fate of the Fragrance:
The perfume Ariadna by Myrurgia, despite its timeless elegance, was eventually discontinued, though the exact date remains unknown. It continued to be sold until at least 1964, indicating that it maintained a steady presence and popularity for four decades after its initial launch in 1924. This extended availability underscores Ariadna's lasting appeal and the loyalty it inspired among its users.
During its time on the market, Ariadna was celebrated not only for its sophisticated and captivating scent but also for its exquisite and artistic packaging. The blue and silver design, featuring a Neo-Classical woman gracefully releasing doves into the sky, embodied a sense of peace, freedom, and classical beauty. This imagery, along with the elegant design of the cologne bottles—shaped like a three-level waterfall and adorned with an embossed label of a Neo-Classical woman holding a bowl of flowers—enhanced the perfume's allure.
The longevity of Ariadna's presence in the market speaks to its ability to resonate with women across different generations, offering a sense of continuity and timeless elegance. Even as trends in fashion and fragrance evolved, Ariadna maintained its charm and desirability. Its eventual discontinuation likely left a void for its dedicated users, who had come to cherish its unique blend of fragrance and beauty.
Today, Ariadna by Myrurgia is remembered fondly by collectors and vintage perfume enthusiasts. Its beautiful bottles and evocative packaging are sought after as cherished pieces of history, reflecting the enduring legacy of a fragrance that once captured the essence of elegance and sophistication.
other images from drouot
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